fafa’s Brand Story

fafa is a little bear born in North America.
fafa traveled to many countries with mammy and learnt a lot of things.
fafa knows a lot of names of flowers, trees, and stars, and can speak to people in different languages and a lot of animals too.

fafa is always with friends: Butterfly Lily, Doggy Bell and Nui, and Bear Pooh and Maro.
fafa likes to run in the field with them, sing with them, and dance with them.
But who fafa loves more than anybody and anything is mammy, and mammy loves fafa more than anybody and anything too.

There was, however, one thing that mammy was worried.
Flapper fafa didn’t like to wear clothes.

Then, mammy had an idea.
What about making dazzling and sweet clothes like the princes wears
in the picture book fafa loves?

This is how our brand, fafa, was born.
fafa will keep making clothes for lovable children to be able to stay in the world
full of dreams and fantasies for ever.

fafa is an original children and women’s fashion brand established under the concept of
‘Children choose what they want to wear’.

The designer, Helen Miyaoka, has a free imagination that doesn’t follow neither trends nor rules and has a strong wish for children to be dressed up in clothes that gives them dreams, feeling like a heroine in picture book. fafa wants children to wear something special and memorable because childhood passes so quickly.

Girls get excited when they meet fafa’s clothes and find the cute little details we cherish: imported vintage fabric and lace and beautiful trimming and lining.

fafa keeps its originality for both children and women’s collection, which is hard to find anywhere else. As a ‘treasury wear’ that is passed onto generations, fafa will keep making ‘the one and only’ clothes.

1976

Born to a Greek mother and a Japanese father

2001

Graduated from Central Saint Martins College of Art and Design, BA Women’s Wear

2001-2003

Chief designer at le charme de fifi et fafa, a children’s fashion brand from L.A., since its start

2003

Launched an independent children and women’s fashion brand, fafa, to pursue and develop her originality

2004

Opened fafa’s shop/showroom space in Daikanyama, Tokyo

2006/August

Moved fafa showroom to Omotesando, the center of Tokyo's high fashion

2008/October

Opened fafa online store

2008-present

Opened and operates 8 retail stores across Japan

FUKUOKA PARCO
2-11-1, Chuo-ku, Fukuoka-Shi Fukuoka-ken
FUKUOKA PARCO 5F

SOGO YOKOHAMA
2-18-1, Takashima, Nishi-ku, Yokohama-shi, Kanagawa-ken
SOGO YOKOHAMA 8F
Tel:045-465-5670

NANBA Parks
2-10-70 Nanbanaka, Nanuwa-ku, Osaka-shi, Osaka-fu
NANBA Parks 3F
Tel:070-6469-3992

NAGOYA MITSUKOSHI
3-5-1 Sakae, Naka-ku, Nagoya-shi, Aichi-ken
NAGOYA MITSUKOSHI 7F
Tel:052-252-1349

MARK IS MINATOMIRAI
3-5-1 Minatomirai, Nishi-ku, Yokohama-shi, Kanagawa-ken
MARK IS MINATOMIRAI 3F
Tel:045-319-6161

IKEBUKURO PARCO
1-28-2, Minami-ikebukuro, Toshima-ku, Tokyo
IKEBUKURO PARCO B2F
Tel:070-5583-2995

KIYOSUMI SHIRAKAWA
1-2-1-1F Shirakawa Koto-ku, Tokyo
Tel:070-5584-6631

THE HOUSE OF HOUNDS by fafa
1-3-3 Gotenyama Musashino-shi, Tokyo
REID-C KICHIJOJI INOKASHIRA-KOEN-bldg. WEST 2F
Tel:070-6489-2020

Please use the following forward agency to buy fafa products on our online store. http://www.tenso.com/en/guide/shop/shop.html

★Representative Director： Yoji Miyaoka
★Date of establishment：26th March, 2008
★Office：3-22-8-1F, Uehara, Shibuya-ku, Tokyo JAPAN 151-0064
★Contact： TEL +81-3-5797-7405, FAX +81-3-5797-7406, E-mail：kookla@fa-fa.co.uk